How do you use SEO to drive traffic to your website? What's one SEO tactic you recommend?

Question

Discover cutting-edge SEO tactics that are transforming websites into traffic magnets. This article distills expert insights on strategies that resonate with both search engines and audiences. Learn to navigate the complex landscape of SEO with proven techniques that deliver results.

Harsh Johri · Answer

One of the most effective SEO tactics to drive traffic is optimizing pages with original and helpful content while strategically incorporating long-tail keywords. Long-tail keywords capture highly specific search intent and improve rankings for niche queries, leading to better organic visibility.
To maximize effectiveness, I ensure these keywords are naturally placed in key areas such as Heading tags (H1, H2, H3), Meta tags (Title, Description), Alt tags for images, and within the first 100 words of the content. This helps search engines quickly understand the page's relevance. Additionally, providing well-structured, valuable content backed by internal linking and engaging media enhances user experience and reduces bounce rates, further boosting rankings.
This structured approach has consistently improved search performance and organic traffic growth, making it a fundamental SEO strategy for long-term success.

Slavko Kovacevic · Answer

The effective SEO tactic I use to drive traffic to a website is creating content clusters around high-value topics. Instead of targeting isolated keywords, I build pillar pages that cover a broad topic in-depth and support them with interlinked subtopic pages focused on long-tail keywords.
For example, on a health and wellness website, I created a pillar page on "Holistic Pain Management" and linked it to related articles like "Best Anti-Inflammatory Foods," "Yoga for Chronic Pain," and "How Stress Affects Pain Levels." This structure helped improve rankings across multiple keywords, leading to a 70% increase in organic traffic within six months.
Organizing content into clusters with strong internal linking signals topical authority to search engines, improves rankings, and keeps visitors engaged longer-boosting both SEO and conversions.

Martynas Siuraitis · Answer

A few months ago, I faced a crossroads for a business website - a beautifully designed platform that, despite its allure, was virtually invisible to my target audience. I realized that merely having a website wasn't enough; I needed to attract the right visitors. That's when I started working on their SEO.
I remember the late nights, poring over keyword research tools and analytics reports, trying to decipher the secret sauce to drive quality traffic. My breakthrough came when I started focusing on long-tail keywords. Instead of competing for broad, high-volume search terms, I targeted more specific phrases that my ideal customers were likely to use. For instance, rather than optimizing for "shoes," I honed in on "handcrafted vegan running shoes for women." This might seem like a small tweak, but it transformed my traffic.
Implementing this tactic wasn't just about inserting a few extra words here and there. I overhauled my content strategy, weaving these long-tail keywords naturally into blog posts, product descriptions, and even meta tags. I shared stories about the craftsmanship behind each product and the lifestyle it supported, which resonated with a niche audience looking for exactly that level of detail and authenticity.
The results were nothing short of remarkable. Within months, not only did my search engine rankings improve, but the quality of my site visitors soared. They were more engaged, more likely to convert, and even more inclined to share their positive experiences. The lesson? SEO isn't about chasing every trend; it's about understanding your audience and speaking directly to their needs with genuine, value-packed content.
My advice to fellow business leaders: Embrace long-tail keywords as a core strategy. It's a daring shift from generic SEO practices, but if you want to connect authentically and drive targeted traffic, this is your game changer.

Being Rajbir · Answer

SEO drives website traffic by aligning content with what users search for and what search engines reward. My strategy combines keyword research, high-quality content, and technical optimization to attract organic visitors:
1. Keyword Research: Target high-intent, low-competition keywords (e.g., long-tail phrases) using tools like Ahrefs or SEMrush.
2. Content Creation: Publish comprehensive, user-focused content (blogs, guides, videos) that solves problems better than competitors.
3. On-Page SEO: Optimize titles, headers, meta descriptions, and internal links. Ensure mobile-friendliness and fast loading speeds.
4. Technical SEO: Fix crawl errors, use schema markup, and streamline site architecture.
5. Backlinks: Earn links via outreach, guest posts, and shareable content (e.g., infographics, studies).
6. User Experience: Prioritize intuitive navigation, readability, and engagement metrics (time on page, bounce rate).
7. Analytics: Track rankings, traffic, and conversions via Google Analytics/Search Console to refine strategies.
One Tactic I Recommend: The Skyscraper Technique
This method involves creating content surpassing top-ranking pages for a target keyword. Steps:
1. Identify Top Content: Use tools to find high-ranking pages for your keyword (e.g., "best productivity tools").
2. Improve It: Make your content longer, more detailed, and visually engaging (e.g., add tutorials, templates, or video demos).
3. Promote Strategically: Pitch your upgraded content to sites linking to competitors. Example: If ranking pages list 10 tools, create a guide with 25 tools, comparison charts, and case studies.
This tactic earns backlinks, boosts rankings, and positions your site as an authority-driving sustainable traffic.

Lauren Gast · Answer

SEO isn't just about keywords-it's about answering questions. At TDI, we focus on long-tail keywords that match what our audience is actually searching for. For example, instead of targeting 'CDL training,' we create content around phrases like 'How to get a CDL in 3 weeks with no experience.' One of our most successful blogs started with a simple question from a student: 'Can I really start a trucking career at 40?' That post now drives thousands of visits every month. My advice? Stop guessing what your audience wants. Use tools like Google Search Console to see what they're already asking, and build your content around that.

Georgi Petrov · Answer

SEO is at the core of how we drive traffic to our website, and one tactic that consistently delivers results is optimizing for search intent. Instead of just targeting high-volume keywords, we focus on understanding what users actually want when they search. 
For example, when we noticed a spike in searches related to AI marketing tools, we created in-depth comparison articles that answered key buyer questions. 
By structuring content with clear headings, using schema markup, and building internal links, we saw a 45% increase in organic traffic within three months. SEO isn't about stuffing keywords-it's about delivering value that matches user intent while making content easy for search engines to index.

Doron Ben Cohen · Answer

Hello Digital Marketing Interviews team,My name is Doron and I am an SEO Expert and a founder of more than a decade,
One SEO tactic I swear by is leveraging Google Web Stories. They're highly visual, require minimal text, and can be easily scaled for different campaigns. I once used them for a Halloween promotion, creating bite-sized, engaging content with striking visuals and concise, keyword-rich text. The result? A noticeable boost in visibility and quick traffic. The best part is that this approach isn't just for seasonal events—it can be adapted for various industries and topics, making it a powerful tool for organic growth.
Doron Ben CohenSEO Expert & Founder, BC MarketingWebsite: https://bcmarketing.biz/LinkedIn: https://www.linkedin.com/company/bc-marketing-biz/

Justin Belmont · Answer

SEO is all about making your site *findable* and *valuable*. One of the best tactics? **Content that answers real questions.** Instead of just throwing up random blog posts, we research what your audience is actually searching for—long-tail keywords, pain points, and trending topics—and create content that directly answers those questions.
For example, if people are searching for "how to fix slow website load times," we create a detailed guide with actionable steps, backed by solid SEO (keywords, internal links, alt text). The result? **Higher rankings, more traffic, and a site that feels like the go-to resource.** When you create content people are already looking for, Google—and your audience—takes notice.

Garry West · Answer

It has to be Voice Search Optimization. Over the past 18 months it's gone from a trend to being one of our core SEO techniques - especially if you're working (as we do) with small businesses and SMEs looking for their share of local traffic. 
At Imagefix we've started to refer to Voice Search as 'conversational search' because it's a useful reminder that you're not just dealing with an initial query - How do I do X? - in fact, you're aiming to become part of a longer conversation. That means anticipating what someone might have asked even before they arrived at your site, and what their follow-up questions are likely to be. A good way to expand the range of potential queries is to consider 'what are they trying to achieve?' and 'how can this site help them to achieve it?'
Optimizing for featured snippets is integral to voice search. The creation of concise, structured answers is a great discipline. Copy should be drafted to be read aloud by voice assistants, so every word needs to earn its presence. Copy is identified for featured snippets by Google via schema markup - FAQ schema, how-to schema.
Last tip - Voice Search happens on mobile devices, so think mobile first.

Jitudan Gadhavi · Answer

SEO is a long-term strategy to drive organic traffic by optimizing your website for search engines and users. It involves on-page, off-page, and technical SEO tactics to improve rankings and visibility.
One Powerful SEO Tactic: Topic Clusters & Pillar PagesInstead of targeting single keywords, organize your content into topic clusters with a pillar page covering a broad subject and cluster pages targeting specific subtopics.
Why It Works:Improves Site Structure - Helps search engines understand relationships between content.Boosts Authority - Interlinking strengthens SEO by signaling expertise in a topic.Enhances User Experience - Visitors find comprehensive, organized content, reducing bounce rates.Increases Keyword Rankings - Target multiple related keywords instead of just one.How to Implement:Create a Pillar Page (e.g., "Complete Guide to Ecommerce SEO") with high-level insights.Write Cluster Content (e.g., "How to Optimize Product Pages for SEO") and link back to the pillar.Interlink Strategically to distribute link equity across related pages.This method helps Google recognize your site as an authority, leading to higher rankings and sustained traffic growth.

Erin Siemek · Answer

When I started focusing on SEO to drive traffic to my website, I quickly learned the power of understanding what my audience was searching for. One of the most effective tactics I use is creating content centered around specific long-tail keywords. 
These are phrases or questions that people naturally type into search engines. For example, instead of targeting a broad keyword like "travel tips," I would focus on something more specific, like "how to pack light for a winter trip." It's amazing how much targeted traffic these focused terms can bring.
What I do next is integrate those keywords naturally into my content while ensuring the piece provides genuine value. I think of it as solving a problem or answering a question in the most comprehensive and engaging way possible. At one point, I wrote a blog post addressing a tiny niche question, and to my surprise, it became one of my top traffic drivers. That one post ranked high because it directly met the intent of those searching for that specific information.
What this taught me is that successful SEO isn't about stuffing keywords everywhere; it's about understanding your audience's needs and delivering content that resonates with them. By focusing on long-tail keywords, I'm able to attract a more engaged audience, who are genuinely interested in what I have to offer.

Aaron Franklin · Answer

I've found SEO success by treating search engines like curious neighbors-they crave hyper-local, specific stories. Years ago, a realtor client struggled to rank for "luxury homes." We pivoted to phrases like "mid-century modern homes near Encanto Historic District," tying content to local architecture tours. Traffic jumped significantly in 90 days. Tools like Ahrefs help identify these low-competition phrases, but the real magic happens when you layer them with cultural context. For example, pairing "first-time homebuyer" with regional programs (Arizona's "Home Plus" grants) creates content that answers unspoken questions. Technical SEO matters, but Google rewards content that feels like insider knowledge. Start by auditing local events or community pain points-that's where untapped keywords hide.

Brenton Thomas · Answer

Creating high-quality, intent-driven content is the most effective SEO tactic for driving website traffic. By identifying search intent and optimizing content around relevant keywords, businesses attract engaged visitors. In addition, structuring content with clear headings, internal links, and meta descriptions enhances discoverability. For example, publishing in-depth blog posts or guides addressing customer pain points improves rankings and organic reach. This strategy not only boosts visibility but also establishes authority, leading to sustained traffic and higher conversion rates.

Brooks Manley · Answer

As an SEO professional, I find that focusing on optimizing both on-page and off-page elements is the best way to drive traffic to my website. This means I'm doing keyword research to make sure I'm creating content that people are searching for. I'm also taking time to optimize titles, meta descriptions, and headers. I also spend time building high-quality backlinks to boost my domain's authority. For anyone looking at where to start doing the same, I suggest going after long-tail keywords. These are more specific keywords that tend to be less competitive, which means you're more likely to have an easier time ranking and getting traffic to your site. This is one of my favorite ways to get the right traffic to my site.

Dan Taylor · Answer

I use SEO to drive traffic by aligning content with target audience segments that offer the most growth potential and value to the business. Instead of chasing broad keywords with high competition, I focus on identifying high-intent users who are most likely to convert. This means understanding their search behavior, pain points, and the type of content that resonates with them.
One SEO tactic I recommend is mapping content to audience intent. I analyze search data to find gaps where demand is high but competition is manageable. Then, I create content that directly speaks to those users, whether through in-depth guides, comparison pages, or localized landing pages. For example, if a business sees the most value from enterprise clients, I prioritize content that answers their specific questions and highlights solutions tailored to their needs.
By taking this strategic approach, I have helped businesses attract more qualified traffic, rather than just increasing pageviews. When SEO is aligned with real audience needs, it drives not just visits, but conversions and long-term business growth.

Wajahat Khan · Answer

When working on SEO, I focus on the user search intent and create high-quality content that directly answers their searches. Using semantic SEO, I optimize for related topics and keywords, helping search engines understand my pages better. I work on getting strong backlinks through smart outreach to increase my website's credibility and trust. Also, I focus on smart internal linking that guides visitors to important parts of my website and keeps them interested. My main goal isn't just to rank high but it's actually to provide a smooth experience that makes visitors want to return.
One SEO strategy I recommend is semantic SEO, which means optimizing content with related topics, context, and user intent in mind. It makes your content more relevant, complete, and easy to find by searches.

Kumar Abhinav · Answer

Search Engine Optimization (SEO) is a powerful way to drive organic traffic to your website by improving its visibility in search engine results. SEO involves optimizing your site's content, structure, and performance to align with search engine algorithms, making it easier for users to find you. Effective SEO includes keyword research, high-quality content creation, link building, and technical optimizations such as improving page speed and mobile-friendliness.
One highly effective SEO tactic is content optimization with targeted keywords. This means identifying the right keywords—terms your audience is searching for—and strategically incorporating them into your website's content, meta descriptions, headings, and URLs. However, keyword stuffing should be avoided; instead, content should be natural, valuable, and user-friendly. Search engines prioritize content that provides real value to users, so well-researched and engaging blog posts, guides, and FAQs can significantly boost your rankings.
Additionally, focusing on high-quality backlinks is crucial. When reputable websites link to your content, search engines view your site as more authoritative and relevant, which can improve rankings. Building backlinks through guest blogging, influencer outreach, and creating shareable content can enhance your SEO efforts.
Ultimately, SEO is an ongoing process that requires regular updates, tracking performance through analytics tools, and adapting to algorithm changes. By combining strong content with technical optimizations and backlink strategies, you can drive more traffic to your website and improve its online presence.

Chris Raulf · Answer

To drive traffic through SEO, I recommend focusing on long-tail keywords that are highly relevant to your target audience but less competitive. These keywords often bring in more qualified traffic and can help improve conversions. By creating high-quality content that addresses user intent and optimizing it for search engines, you'll be able to rank for these terms and attract visitors who are actively searching for the solutions you provide. It's also key to continually analyze performance and adjust based on evolving trends.

Isaac Hammelburger · Answer

One of the most effective SEO tactics to drive traffic is topical authority building—creating comprehensive, high-quality content around a core topic. Instead of just targeting isolated keywords, develop a content hub with pillar pages and supporting articles that interlink strategically. This signals to search engines that your site is a trusted resource, improving rankings and organic traffic. Consistently updating content and optimizing for search intent further strengthens results.

Fahad Khan · Answer

A comprehensive strategy needs to be implemented to drive traffic to your website using SEO techniques such as keyword research, link building, and content optimization. Take a detailed look at that strategy. 
Keyword Research: Create a list of targeted keywords that the audience is frequently looking for. You can leverage tools like Google Suggest or Keyword Planner for that purpose.
Content Optimization: Developing high-quality content that resonates with the needs and preferences of the target audience is necessary. This includes writing informative content that also resonates with the intended keywords.
Technical SEO: Ensuring the technical ability of the website, including its loading speed, responsiveness, and connections, is also crucial for driving traffic.
Link Building: Improving the search engine rankings and visibility is an important factor. A broken link-building strategy is crucial.
Creating Pillar Content around specific topics is the SEO tactic that I'd recommend.

Spencergarret Fernandez · Answer

SEO is about driving traffic to your website, but this process begins with knowing your audience and delivering what they're searching for. At SeoEchelon. On docpanel. These keywords are strategically placed within website content, from blogs and service pages to landing pages, and are designed to address your audience's queries. Additionally, we provide services for local SEO, such as Google My Business profile optimization, review management, and enhancing local search visibility. With this custom approach, your online presence is transformed and, in turn, makes your practice the first choice in your community.
One of the most powerful SEO strategies is to produce evergreen, meaningful content. Often, patients are searching for answers to specific questions, such as "What are the signs I'm having a heart attack?" or "How often should kids see the dentist?" Creating valuable content around such topics not only helps rankings but also establishes trust and authority. When paired with longer tail keywords, this content provides consistent organic traffic. Even posting one or two really good optimized pieces a month can generate momentum, enable you to connect with your audience, and grow your practice over the long haul.

Gursharan Singh · Answer

The landscape of SEO is changing. Now, users are using AI-driven searches instead of traditional search engines. Therefore, optimizing content for AI overviews and featured snippets is now essential, highlighting the importance of Generative Engine Optimization (GEO). For instance, we helped our client, a dubia roach supplier, achieve a 181.3% jump in AI-driven traffic (from 1,006 to 2,830 visitors) and a 122.29% increase in Keywords in Top 10 AI Overviews (from 175 to 389). We were able to achieve this by targeting high-intent, top-of-funnel keywords like "Can Bearded Dragons Eat Broccoli." Along with this, we optimized the content with long-tail keywords using Google's PAA snippets. This AI-first SEO strategy didn't just boost rankings—it positioned them as a go-to source for common queries, increasing visibility, trust, and conversions.

Aled Nelmes · Answer

My one SEO tactic that I recommend, particularly for 2025 as Google has integrated this into the search algorithm constantly throughout 2024, is user experience.
The best part is this one tactic is being neglected by slow SEO firms and businesses who are holding on to traditional link building and technical strategies.
To nail user experience, focus on the quality of your traffic, do this by using Google Analytics and setting up key events within GA, using Google Tag Manager - find out which pages people are engaging with the most, which one is turning over sales or inquiries and apply the content of those pages to others.
Experimentation is the best part about this tactic - test adding an FAQ snippet, a testimonials banner or a case study and see how it impacts conversion rate. The best part? If your conversion rate increases, your rankings on search improve, because Google is rewarding websites for offering that great experience.

Max Shak · Answer

As the Founder and CEO of Nerdigital.com, SEO has been a game-changer in driving traffic to our website. It's not just about ranking high on Google-it's about creating valuable content that truly answers what our audience is searching for. One SEO Tactic I Recommend: Topic Clusters Instead of just targeting individual keywords, we focus on topic clusters-a content strategy where we create a pillar page around a core topic and link it to multiple supporting blog posts. For example, if we want to rank for "digital marketing automation", we don't just write one blog post. We build a comprehensive pillar page covering everything about automation, then create supporting articles on related subtopics like: -Best AI tools for marketing automation -How to automate email campaigns -Common mistakes in marketing automation By internally linking these posts back to the pillar page, Google sees us as an authority on the subject, boosting rankings for all related content-not just one page. Why It Works: It keeps visitors engaged, increasing time on site and reducing bounce rates. Google favors well-structured, interconnected content over isolated posts. It improves organic traffic over time, as multiple pages start ranking for different search queries. SEO isn't just about gaming algorithms-it's about providing real value to users. A well-structured content strategy like topic clusters can significantly improve rankings, boost traffic, and position your brand as an industry leader.

Abdellatif Lyes · Answer

When I first started working on my website, I had no idea how to get more people to visit it. Then, I found Yoast SEO, and it made everything so much easier.
One simple trick that helped me a lot was using structured data. Before, my site just showed up as a basic link in Google. But after using Yoast SEO, my posts started appearing with images and extra details, making them stand out. More people clicked on my content, and my traffic grew without me having to do extra work.
Yoast also gave me easy-to-follow suggestions on improving my content. It even helped me write better titles and descriptions to attract more visitors. If you want more people to find your website, Yoast SEO is a must-have!

25 SEO Tactics to Drive Traffic to Your Website

25 SEO Tactics to Drive Traffic to Your Website

Optimize Pages with Long-Tail Keywords

Create Content Clusters Around High-Value Topics

Focus on Long-Tail Keywords

Use the Skyscraper Technique

Answer Audience Questions

Optimize for Search Intent

Leverage Google Web Stories

Create Content That Answers Questions

Optimize for Voice Search

Use Topic Clusters and Pillar Pages

Focus on Long-Tail Keywords

Target Hyper-Local, Specific Stories

Create High-Quality, Intent-Driven Content

Optimize Both On-Page and Off-Page Elements

Map Content to Audience Intent

Focus on User Search Intent

Optimize Content with Targeted Keywords

Focus on Long-Tail Keywords

Build Topical Authority

Create Pillar Content Around Specific Topics

Produce Evergreen, Meaningful Content

Optimize for AI Overviews and Featured Snippets

Focus on User Experience

Use Topic Clusters

Use Structured Data with Yoast SEO