Can you share an experience where you used AI to automate a marketing task and saw significant time savings? What advice would you give others on automating this task?

Question

Ever wondered how top executives harness the power of AI to revolutionize marketing tasks? In this article, insights from CEOs and Founders reveal their experiences with AI-driven automation. Learn how they automated content creation and wrap up with tips on refreshing CMS pages, among twenty-seven actionable insights from industry leaders.

Michael Lazar · Answer

Time is a precious commodity in the fast-paced world of marketing. That's why I'm always on the lookout for tools and technologies that can help me streamline my workflow and free up more time for strategic thinking. One area where I've seen significant time-savings is in content creation, thanks to the power of AI.
I used to spend hours brainstorming ideas, researching topics, and crafting outlines for articles. But then I discovered an AI-powered tool that automates this entire process. Now, I simply feed the tool a few keywords, and it generates a comprehensive article outline, complete with headings, subheadings, and even suggested talking points. It's like having a virtual assistant who knows exactly what I need to write a compelling piece.
The time-savings have been incredible. What used to take hours now takes minutes. This allows me to focus on the creative aspects of writing, like crafting engaging prose and adding my unique perspective. It's like having a co-writer who handles the heavy-lifting, freeing me up to do what I do best.
My advice to others looking to automate this task? Don't be afraid to experiment with different AI tools and find one that fits your needs. Start by testing the tool with a few simple outlines and gradually increase the complexity as you gain confidence. And remember, AI is a tool, not a replacement for human creativity. Use it to streamline your workflow, but don't let it stifle your unique voice and perspective.

Cyrus Partow · Answer

I learned how powerful AI could be when I implemented it to automatically generate product-comparison summaries for our deal listings, saving my team roughly 20 hours per week. The key was starting small with just a few product categories to fine-tune the AI's accuracy, then gradually expanding while always having a human review the final output for quality.

Jacob Hale · Answer

At OKC Property Buyers, I implemented AI chatbots to handle initial property inquiries, which cut our response time from hours to minutes and saved me about 15 hours weekly. I'd recommend starting small with automated responses for common questions, then gradually expanding the system's capabilities as you learn what works. I initially made the mistake of trying to automate everything at once, which was overwhelming.

Russell Rosario · Answer

As a CPA and AI software engineer with over two decades of experience, I've integrated AI into marketing automation for over 30 small businesses. One standout example is utilizing Jasper for content generation, drastically reducing the time taken for email and social media content creation. This AI tool's templates allowed us to maintain a high standard of personalization and engagement without tying up resources.
For those looking to automate your marketing tasks, focus on content-heavy operations like email campaigns. With Jasper, we saw a 60% reduction in the time spent drafting emails while maintaining a consistent tone and style, crucial for brand integrity. This efficiency gain allowed our team to re-direct their efforts toward strategic growth initiatives.
Also, automating customer query responses through AI-powered chat tools can be a game changer. Implementing these solutions saved us about 70% of the time compared to previous manual processes. I'd suggest starting with repetitive tasks that can leverage AI's natural language processing capabilities for an immediate impact on time savings.

Elmo Taddeo · Answer

At Parachute, we integrated AI into our email marketing to streamline customer communication and save significant time. Previously, our team spent hours each week scheduling and personalizing email campaigns. By implementing an AI-powered marketing-automation tool, we were able to offload repetitive tasks like audience segmentation, content personalization, and optimal scheduling. This freed our team to focus on creative strategies and customer interactions, and it reduced our campaign-planning time by around 30%.
One of the key lessons I learned is to start small. We began with a single, straightforward campaign, testing how well the AI tool managed scheduling and personalization. We then expanded to larger, more complex campaigns as we saw positive results. This phased approach let us quickly identify what worked, adjust any settings, and make sure we understood the tool's capabilities. It also helped our team get comfortable with AI while maintaining the quality of our outreach.
For anyone considering automating a marketing task, my advice is to stay involved. AI can handle repetitive work, but the human element is still essential to capture the brand's voice and monitor results. Make sure to review the AI-generated content and continually adjust based on performance. AI can help you scale your marketing, but it's the hands-on oversight that ensures consistent quality and connection with your audience.

Gianluca Ferruggia · Answer

In my role as General Manager at DesignRush, I've had the opportunity to leverage AI to automate various marketing tasks. A major example is content curation and social media post scheduling, where we utilized AI-powered tools, like Buffer and Hootsuite, to gather relevant industry-related content and schedule posts. This automation reduced the time we spent on these tasks by 70%, providing us with more room to focus on strategic areas.
My advice for others looking to automate marketing tasks is to first identify labor-intensive, repetitive tasks that can be handled by AI without losing personal touch with the audience. Secondly, the chosen AI tool needs to have the flexibility to align with your brand voice, aesthetics, and customer engagement strategy. Lastly, continuous monitoring is necessary to measure performance and make adjustments in real-time.

Eva Miller · Answer

In my role as the VP of Marketing at Pretty Moment, an e-commerce leader in designer dresses, I leveraged AI to automate our email marketing campaigns, achieving remarkable time and resource savings. By utilizing an AI-enabled email-marketing tool, we were able to programmatically curate and distribute personalized product suggestions based on each customer's browsing and purchasing history. 
This automation not only streamlined our operations but also allowed us to engage more effectively with our customers, freeing up considerable time for my team to focus on other strategic projects. The shift led to a 25% increase in email open rate and a 15% increase in click-through rates. My advice to others considering this? Start small, observe, and adjust. AI is a powerful tool, but it requires fine-tuning and understanding your customer's behavior to truly maximize its potential.

Faizan Khan · Answer

I used AI-powered automation to streamline our social-media scheduling, which saved us about 15 hours weekly. By implementing a tool that auto-generates posts based on preset content themes and trending keywords, our team could quickly approve or edit AI-suggested posts without starting from scratch. This allowed us to keep a consistent posting schedule across multiple platforms with minimal hands-on effort. The most valuable lesson was to spend time initially training the AI tool with brand-specific language and style preferences. For those automating this task, I'd recommend setting clear content rules early on and periodically reviewing the AI's output to ensure alignment with brand messaging, keeping your automated workflow both time-efficient and on-brand.

Fahad Khan · Answer

I recently employed AI to automate email marketing campaigns, and it significantly decreased the amount of time I spent on repetitive chores. I eliminated the need to manually filter contacts or schedule each send by implementing an AI-driven platform to segment my audience and send targeted emails at opportune times. Every week, the automation saved me hours, freeing up my time to focus on creating better content and analyzing results. My recommendation to others is to begin by automating the most repetitive and time-consuming operations, such as email segmentation and social media posting. Also, please review performance on a frequent basis to make sure that your automation settings are as efficient as possible. With the correct tools, you may save time while simultaneously creating more targeted and impactful ads.

Maurizio Petrone · Answer

As the founder of an SEO agency, I recently implemented AI-powered content-creation tools to streamline our content-production process. By leveraging natural language generation (NLG) algorithms, we were able to automate the creation of meta descriptions, product descriptions, and even short blog posts. This automation saved our content team countless hours, allowing them to focus on higher-level tasks such as content strategy and optimization.
For example, we used AI to generate 100 unique product descriptions for an e-commerce client in just a few minutes, a task that would have taken a human writer several days to complete. The AI-generated descriptions were time-efficient, SEO-friendly, and engaging for potential customers.
My advice for those looking to automate content creation with AI is to start small and gradually scale up. Begin by automating simple, repetitive tasks like meta descriptions or social media posts. As you become more comfortable with the technology, you can explore more advanced applications like blog post generation. It's also crucial to maintain human oversight and editing to ensure the quality and accuracy of the AI-generated content.

Dinesh Agarwal · Answer

We used to spend hours each week manually scheduling social media posts to keep content flowing consistently. I realized that our team was stuck in repetitive tasks, so we tried an AI tool for scheduling. It made an immediate impact by keeping posts organized and on time, letting us focus more on strategy. That simple switch saved us hours each week and helped us connect with our audience more effectively.
For anyone looking to automate, start with one repetitive task and automate just that. Watch the results closely to ensure it's actually simplifying things—if it does, it's easy to build on from there.

Chase Chappell · Answer

Leveraging AI at Sirge, we drastically optimized our Shopify clients' ad spend. We developed a system for predictive analytics in ad bidding. Using machine learning, it analyzed customer behavior patterns, adjusting bids in real-time. This automation saved us approximately 12 hours weekly compared to manual adjustments. Clients saw a 20% reduction in costs and a 22% improvement in ROI in three months.
My advice for automating this task is to focus on data quality. Ensure your initial datasets are accurate and broad enough to train the AI effectively. Regularly fine-tune models based on new data, adapting to changing consumer behavior and market dynamics.

Julien Salinas · Answer

We leverage AI quite extensively at NLP Cloud in order to automate some of our marketing tasks.Generative AI now writes most of our marketing content for us. It helps us save a lot of time and energy, but, for the moment, we still have a human in the loop because AI-generated content is not perfect yet.We also use AI to automate our social listening strategy. We actually use an AI platform called KWatch.io that automatically sends us alerts when potential business opportunities show up on social media. KWatch.io uses automatic sentiment analysis to help us speed our decision-making process.
Please don't hesitate to ask me more questions!

Yarden Morgan · Answer

I learned how powerful AI can be when I used ChatGPT to personalize over 1,000 email subject lines last quarter, which boosted our open rates by 23%. The AI analyzed our customer engagement data and generated variations that really spoke to different segments—way better than our old one-size-fits-all approach. I'd suggest starting small with maybe 100 emails to test the waters and make sure to review the AI's output before sending since it occasionally needs human tweaking for brand voice.

Natalie McKinney · Answer

I recently used AI to automate our social media creation and scheduling process, and it saved a ton of time. Instead of manually brainstorming, creating, and scheduling each post, I used a tool that uses AI to analyze engagement data and automatically schedule posts for optimal times. It also generates some pretty great first-draft captions based on past content performance, which has been a game-changer for our workflow. My advice? Start with one task to automate—like social scheduling or even repurposing content. The key is to look for tools that let you tweak and adjust as needed so you keep that human touch. It's amazing how much time you can save, and it frees you up to focus on bigger strategy projects.

Praveen Kumar · Answer

I recently started using ChatGPT to create first drafts of our social media content, which cut my content-creation time from 4 hours to just 45 minutes per week. I'd recommend starting small with AI—maybe just social media captions at first—and always review/edit the output to maintain your brand voice and add personal touches.

Paul Sher · Answer

In FuseBase, we implemented AI to automatically categorize and tag incoming client communications, which cut our response time in half. The game-changer was teaching the AI to recognize urgent requests and automatically route them to the right team member, though it took about a month of training to get the accuracy where we needed it. I'd recommend starting with a small subset of your most common tasks, carefully tracking the error rate, and gradually expanding as the system proves reliable.

Josiah Lipsmeyer · Answer

I recently used AI to automate email follow-ups for our plastic-surgery clients, which cut our response time from three hours to just 30 minutes per day by automatically categorizing and personalizing replies based on common patient inquiries. My advice is to start small—pick your most repetitive email tasks first—and use AI tools like GPT to create response templates, but always review them to maintain that human touch and medical accuracy.

Evgeni Asenov · Answer

I used AI to automate lead scoring for our email campaigns. Prior to automation, we would manually sort leads based on fundamental indicators, such as open rates and click-throughs. It was time-consuming, and we frequently overlooked critical engagement patterns. We began evaluating more complicated behaviors, such as browsing history and time spent on specific material, using AI instead of manual tracking.
One obvious advantage was that the AI could prioritize leads in real-time, allowing our sales staff to focus on the most engaged prospects without the delay of manual evaluation. What used to take hours became minutes, allowing our team to focus on strategy rather than data crunching.
My advice? Begin small. Prior to expanding, automate and refine one repetitive operation. It's simple to become overwhelmed by the possibilities, but focusing on a particular activity, such as lead scoring, can give immediate benefits while also instilling confidence in adopting AI for more complex procedures in the future.

Greg Walters · Answer

One area where AI saved us hours of work was in email marketing. We implemented an AI tool that analyzes past email campaigns to determine optimal send-times and subject lines. It even personalizes content based on previous user interactions, helping us improve open and click-through rates. This automation reduced the need for manual segmentation and analysis, allowing us to focus more on creative tasks.
For those considering this approach, my advice is to start small, perhaps by automating just one segment or task, and analyzing the impact. Gradually build from there as you get comfortable with the tool's capabilities. Automation can be transformative, but it's important to monitor and tweak based on real results to make the most of AI's potential.

Julie Ginn · Answer

In my role at Aprimo, implementing AI in our digital asset management (DAM) was transformative. We used AI to automate tagging and categorization of assets, saving our team countless hours that were previously spent on manual processes. By automating these tasks, we not only improved asset findability and reuse but also accelerated our time-to-market by approximately 30%.
One specific use-case was during a large-scale campaign at NAVEX Global, where we used AI to automate metadata generation. This move dramatically reduced the time spent on ensuring brand governance while maintaining consistency across multiple channels. My advice? Start by identifying repetitive tasks that slow down your processes and consider AI-enabled solutions that align with your strategic goals.
Also, ensure that your AI integrations are flexible and can adapt to changes. This adaptability is essential for long-term efficiency and effectiveness. By focusing on these areas, you can ensure AI becomes a powerful asset in streamlining your marketing efforts.

Josh Cremer · Answer

When I decided to go rogue and restructure my agency, one of the first things I did was integrate AI to automate our content-distribution strategy. We were creating great content, but manually posting it across platforms was eating up hours every week. By using AI tools, we were able to schedule and customize posts seamlessly. This not only saved us around 15 hours a week but also ensured consistent engagement, boosting our client's visibility by 30% in under a quarter.
My advice? Start by identifying repetitive tasks that don't require creative input—tools like automated social media postings and email drip campaigns can handle them. Focus on those where AI can shave off time yet deliver consistent results. Ensure that your saved time is reinvested into crafting better strategies or improving client relationships, as that's where AI can't replace you.

Joshua Uebergang · Answer

I discovered that using AI for SEO audits completely transformed how we handle Shopify store optimization at Digital Darts. Instead of spending 3-4 hours manually reviewing each site, our AI tool now scans stores in minutes, flagging critical issues like missing meta descriptions and broken links while suggesting specific fixes based on our past successful optimizations. My advice is to start small—maybe audit just your product pages first—then gradually expand the automation as you verify the AI’s recommendations match your quality standards.

Josh Benson · Answer

As the founder of OmniTrain, I've expended significant efforts in automating ad-creation processes, making them more time-efficient through AI. One standout example is with our client, DealsArmament.com, where we used AI to automate the production of ad content. This approach reduced the cost per lead from $1 to $0.25, cutting down the time spent on repetitive ad-design tasks. AI crafted visually-appealing ads almost instantaneously, freeing up our team to focus on strategy and audience engagement.
My advice? Identify tasks that are repetitive yet essential, like ad-content generation. With AI, you can automate these processes and funnel your resources toward creative strategies that better connect with your audience on an emotional level. By integrating AI in ad creation, you streamline workflow and capitalize on both time and cost savings. Always keep a human touch in oversight to ensure the authenticity of your brand's voice.

Macy Troyer · Answer

At Goaldy, we started using AI to create personalized social media content variations, which honestly saved us about two hours per client each week. I learned that feeding the AI examples of our best-performing posts helped it understand our brand voice better, though we still review and tweak everything to maintain authenticity. My biggest tip is to use AI as a creative springboard—let it generate multiple options, then blend and customize them with your unique industry insights and client knowledge.

Sheraz Ali · Answer

I recently implemented AI to automate our email marketing campaigns, which significantly streamlined our outreach process. I could segment our audience based on behavior and preferences using an AI-driven platform, allowing for more targeted messaging. The automation handled everything from scheduling to follow-ups, freeing up valuable time for my team to focus on strategy and creative tasks.
The results were impressive; we saw a 40% increase in open rates and a 25% boost in conversions within the first month. For others looking to automate similar tasks, my advice is to start small. Identify repetitive tasks that consume a lot of time, such as list segmentation or follow-up emails. Choose a reliable AI tool that integrates well with your existing systems. Monitor the performance closely and be ready to adjust your strategies based on the insights gained from the automated processes. This approach not only saves time but also enhances overall marketing effectiveness.

Tom Sargent · Answer

I recently used AirOps to automate a content-refresh task across multiple CMS pages, and it made a significant impact on time savings and efficiency. With AirOps, I leveraged a content-refresh workflow template to update large sections of content quickly, which would have taken days to complete manually. The platform's structured workflows allowed us to standardize and streamline updates across our site, keeping everything accurate and up-to-date without the usual manual effort.
One standout feature of AirOps is its 'human-in-the-loop' design, which lets you review and refine AI outputs before they go live. Unlike other tools, which often generate content that requires heavy edits, AirOps incorporates feedback checkpoints throughout the process. This approach drastically improves the quality of the output and ensures it aligns closely with our brand voice and messaging. It also allows you to catch any potential inaccuracies, making it ideal for tasks where quality control is essential.
For anyone looking to automate a similar task, I'd recommend focusing on tools that emphasize both automation and quality control. With AI, speed is an asset, but the ability to keep a human involved at critical points can make all the difference in delivering reliable, high-quality results. AirOps is a great option for this because it's not only versatile—with templates for long-form content, document reformatting, and even outbound personalization—but also customizable, allowing you to fine-tune workflows to match your unique business needs.

How to Use AI for Marketing Automation and Save Time

How to Use AI for Marketing Automation and Save Time

Automate Content Creation With AI

Generate Product Summaries Automatically

Implement AI Chatbots for Inquiries

Utilize Jasper for Content Generation

Streamline Email Marketing With AI

Automate Social Media Scheduling

Leverage AI for Personalized Emails

Optimize Social Media Posts With AI

Automate Email Campaigns for Efficiency

Use AI for Content Production

Schedule Social Media Posts Automatically

Automate Ad Bidding With AI

Use AI for Social Listening

Personalize Email Subject Lines With AI

Automate Social Media Creation

Create Social Media Content With AI

Categorize Client Communications Automatically

Automate Email Follow-Ups

Automate Lead Scoring With AI

Use AI for Email Marketing

Automate Digital Asset Management

Automate Content Distribution Strategy

Use AI for SEO Audits

Automate Ad Creation Processes

Create Personalized Social Media Content

Streamline Email Campaigns With AI

Refresh Content Across CMS Pages