What Creative Tactics Can Boost Organic Reach Without a Bigger Budget?
Digital Marketing Interviews
What Creative Tactics Can Boost Organic Reach Without a Bigger Budget?
In the quest for increased organic reach without the added expense, we've gathered nine inventive strategies from marketing professionals, including Founders and CEOs. From leveraging trending topics to expanding reach through employee advocacy, discover the creative tactics these experts have successfully employed.
- Jump On Trending Topics
- Target Journalistic Keyword Queries
- Create Shareable Infographics
- Curate Engaging List Content
- Focus on Evergreen Content
- Leverage Client Testimonials
- Repurpose Well-Performing Content
- Amplify Through User-Generated Content
- Expand Reach with Employee Advocacy
Jump On Trending Topics
In today's marketing landscape, one attribute that does not always work for you is originality. As perverse as that sounds, there is a reason for it.
If you're playing the numbers game—more views, more shares, more likes, more comments—then one of your most powerful tools is jumping on existing trends. Hitching your pony to a runaway wagon works (even if the metaphor doesn't). Being a part of something bigger will get you more eyes, and often without any budget at all. Timing is important, and being aware of shifting trends is more so, but these are not financial costs.
In short, forsake standing out for harvesting bountiful returns from the masses.
Target Journalistic Keyword Queries
One of the effective and proven strategies is using keywords for journalistic queries. For example, we took keywords such as "how many AI companies are there," "how many AI startups are there," "statistics on artificial intelligence," etc., and wrote an article titled "How Many AI Companies Will There Be in 2024," incorporating a lot of figures and statistics. As a result, the article not only brought in traffic but also new links from various thematic and news resources, including Yahoo News, which referenced our research.
Create Shareable Infographics
One creative tactic to boost organic reach without increasing your budget is to create shareable infographics. Infographics are visually appealing and can present valuable information in an easily digestible format, making them highly shareable on social media and other platforms. Websites and tools like Canva, Piktochart, and Venngage make it really easy to create infographics without adding to costs. All it takes is time and a little bit of extra effort to design informative and eye-catching visuals that can significantly enhance your content's reach and engagement.
Curate Engaging List Content
In my marketing experience, I've discovered a fantastic way to boost organic reach without increasing the budget: creating curated content in list formats, like 'Top 10' or 'Top 20.' People love these lists because they save time and provide reliable information in a neat package.
When you add eye-catching visuals and relevant references, it makes the content even more engaging and shareable. This simple tactic has consistently driven more traffic to our website, proving that you don't always need a bigger budget to get better results.
Focus on Evergreen Content
One tactic we've found effective is focusing on evergreen content. By creating posts that remain relevant over time, such as general advice or insights into ongoing industry issues, we can continue to attract and engage audiences without constantly investing in new content.
Future copywriters can add more tips and updates as needed, but the main topic always stays relevant, ensuring our content remains valuable and engaging.
Leverage Client Testimonials
One powerful tactic to boost organic reach is to leverage client testimonials effectively. Instead of the usual text-based reviews, create short, engaging video testimonials. Clients sharing their positive experiences not only build trust but also generate authentic content that resonates well on social media.
Share these videos on your website and across platforms like YouTube, Facebook, and Instagram. Encourage clients to share their videos on their own social media, tagging your firm. This not only extends the reach but also taps into their network, spreading your firm’s name effortlessly and authentically.
Repurpose Well-Performing Content
One creative technique that I have been using to boost organic reach is repurposing content in unexpected ways. We also didn't increase our budget at all.
So, far from hitting it with new material, I go back to some pieces of existing content, like a well-performing blog post, and divide it into little chunks that can be shared on social media as pieces of content. Now, here's the twist: it's not a one-way street. I make each piece fit the unique tone and audience of different platforms.
For example, I could use its main arguments to create engaging Instagram carousel posts or critical points for a thought-provoking LinkedIn poll. This way, one can optimize the content's value across channels without additional resources.
This counterintuitive strategy is so effective that it actually turns one piece of content into multiple touchpoints, each designed to resonate even more profoundly with the respective audience.
It likewise surges through to uphold the paramount key to maximizing organic reach—work smart, not hard, and wring out every bit of value you can from the work you have already done.
Amplify Through User-Generated Content
One creative tactic to boost organic reach without increasing the budget is leveraging user-generated content (UGC). UGC is any content published by unpaid contributors or fans passionate about a brand or topic, rather than by professional content creators, journalists, or publishers. UGC can include photos, videos, blog posts, and more on social media. By encouraging your audience to share their experiences with your products or services, you can organically amplify your brand's visibility without spending an additional budget.
For example, hosting a social media contest where users post photos or videos with a specific branded hashtag can generate significant UGC. The use of hashtags will help others find you and help these posts generated by your followers get found easily by other potential followers on social media. This increases engagement and expands your reach as users' content is shared with their followers, effectively promoting your brand to a broader audience without additional costs. Featuring the best UGC on your brand’s page further incentivizes participation and creates a sense of community, turning your customers into brand advocates.
This approach capitalizes on the authenticity of peer recommendations, which often resonate more with potential customers than traditional marketing content. Consider UGC a great marketing approach to boost organic reach and brand visibility while continuing to engage with your followers.
Expand Reach with Employee Advocacy
One creative tactic I’ve used to boost organic reach without increasing the budget is leveraging employee advocacy. By encouraging team members to share content on their personal social media accounts, we tapped into their networks, which expanded our reach significantly. This approach not only increased visibility but also added a layer of authenticity to our brand message.
